Don?t fight for customers, let them fight over you!
Have you ever waited outside a restaurant? Pre-ordered something ages in advance? Fought for tickets that sell out in hours? Had a hairdresser with a waiting list 6 months long? There are people who don?t chase clients, clients chase them. When people have endless choices, why does this happen? Why do customers queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action?
In Oversubscribed, Daniel Priestley, entrepreneur and bestselling author, explains why and exactly how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money.
- Shows leaders, marketers, and entrepreneurs how they can get customers queuing up for their services and products while competitors are forced to fight for business
- Explains how to become oversubscribed, even in a crowded marketplace
- Is full of practical tips alongside inspiring examples to alter our mindsets and get us bursting with ideas
- Is written by a successful entrepreneur who?s used these ideas to excel in the ventures he has launched