July 2019

An interesting thing happened to me while I was on holiday before the lockdown that reminded me about the importance and power of branding! This is often something that is under valued by small business owners. Last year I had some sloppy tee shirts made and supplied by my favourite branded workwear company for me …

The Power of Branding! Read More »

Our brains are incredibly complex. We can sift through billions of bits of data at any given time. And somehow, so we don’t short circuit, we have to organise that information. The Reticular Activating System helps with that. The Reticular Activating System (RAS) is a bundle of nerves at our brainstem that filters out unnecessary …

Reticular Activation System! Read More »